Why Starbucks Logo Is Mermaid

You can still find the original Starbucks logo at the first store in Seattle. One 2017 study showed that our enjoyment of foods and drinks and even our perception of their taste is enhanced by branding and thoughtful packaging.

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. A twin-tailed mermaid or a Siren as she is known in Greek mythology became the image of the company. In 2011 Starbucks launched the Starbucks app giving its customers the ability to order pay for and pick up their drinks without waiting in line or being delayed by indecisive. She symbolizes that Starbucks coffee is delivered from the different areas of the world.

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